This has nothing to do with mountain biking at all:
There always has to be a twist, theme, or angle to these arthouse mountain bike films. Some heavy-handed plot or storyline they're trying to tell. Apparently it can never simply be "here's a movie about people mountain biking." There needs to be a helicopter chase scene or a jail break or muscle cars or horses running or anything else that has nothing to do with bikes.
There are two explanations I keep coming back to:
A) They just don't care about mountain biking, or
B) Maybe they like mountain biking on its own merits, but they don't believe other people will.
This probably doesn't represent everyone involved in these productions. There are probably leagues of misguided mountain bikers who genuinely think they're helping the cause or raising exposure or sharing the stoke or whatever. But explanation A or B (probably A) is almost certainly the story behind the DP's and producers and all the official film-type people involved for these snoozefests.
What other reason could you give for trying to stuff and cram our beloved sport into some storyline about Cam McCaul running through Chicago wearing his dad's suit? TGR is a ski-movie production company that gave up caring about skiing a decade ago, so the odds of them caring about bikes is approaching zero. The guys at TGR are care about bikes the same way I care about free samples at Costco.
I'm not going to pass on free guacamole, but I'm definitely not buying three pounds of it just cause Trudy wore her "I heart avocado" pin today.